Advanced Theories in Mass Communication

This course examines mass communication theory in depth. It treats normative, effects, audience-centred and critical traditions, including agenda setting, framing, cultivation, uses and gratifications, political economy and cultural studies, and considers how theories are built, tested and applied in research. Learning outcomes: Compare major traditions of mass communication theory. Apply selected theories to the analysis of media phenomena. Crit

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• Last Updated 01 Oct 2026